10 Ways to Write Powerful and Engaging Ad Headlines
Headlines are important, especially when writing copy for a brochure, statement insert, or an advertisement. It is critical to have compelling headlines that grab you the deserved attention for your business or brand to generate necessary leads. Attractive headlines are like the flashy displays seen on the front of a store. Their purpose is to make you want to own whatever goods are on offer. Some helpful tips to help you write attention grabbing ad headlines include:
1. Have a play on words
This technique is attention grabbing and it works almost every time. To add this effectively, start with a common phrase and play on this phrase by adding a slight twist to it. For example, ‘waist not, want not’ works for a fitness firm or nutrition center. Please note that for the play on words to make sense and attract audiences, it has to be done cleverly for purposes of amusement.
2. Try your best to include keywords
It is very unwise to post advertisement headlines with indistinguishable and ambiguous headlines because they make potential clients guess what the product is, which creates disinterests. In this regard, it is essential for an advertisement to use keywords that make it easy for a customer to identify a product or service. Keywords allow customers to make the connection between your ad and their search query.
3. Include a question
The best way to ask a question in an ad headline is by formulating a query that the reader will identify with and understand. You almost want your audience to have already asked themselves that question because your ad’s purpose is to answer this question. Leveraging the audience is essential to increase the rates of conversion. It helps to include keywords in the question to make it easier for the client to identify with.
4. Promise to solve the client’s problems
Headlines that offer to solve a problem are extremely appealing because they give quick and easy solutions to people’s problems. It is essential to remember that the only reason individuals buy things is to solve their problems. Including this copy in the middle of the ad is just as crucial as including it in the headline. Ad headlines that perceive their prospective client’s problems are more likely to be successful than those that fail to.
5. Make your ads funny
Humor not only appeals to the customer, but it also adds a level of uniqueness that sets one ad apart from another. It is essential to find a balance when using humor because jokes are very subjective. A concept that may seem funny to you may not necessarily appeal to a client. Be sure to include focus groups or test your advertising to determine whether the target audience will be receptive to the idea.
6. Try as much as possible to include statistics
Human beings like to justify how and when they spend their money. As a result, audiences and clients respond very well to statistical evidence and data. Including numbers in the headlines enables the audience to trust the service or product on offer. The use of numbers passes across the intent of the ad in a straightforward manner, and it creates a positive association between the service and product available and the desired outcome of what is on offer.
7. Include a testimonial if you can
Testimonials are useful for ad headlines because they are authoritative and trustworthy. Testimonials come from real human beings, just like the prospective client you want your ad to reach. For instance, including a statement like ‘’I lost 40 pounds in 5 weeks’’ in a diet plan ad makes your product credible, and it raises the potential customer’s curiosity.
8. Use trends as inspiration
Human beings and businesses are driven by trends. By including current social trends in the ad headline, you increase the chances of capturing additional clicks, especially among young audiences. Twitter can be a helpful resource for tracking contemporary topics based on your product or service. By capitalizing on social trends, it also makes your brand cool and attractive.
9. Punctuate your ad headlines
Ads that are grammatically incorrect make your brand untrustworthy, and they render your ad useless. Punctuation is also essential because it can alter the meaning of a phrase. If the ad is to run in a foreign country, it is imperative to ensure that you include the correct spellings for that region to avoid making your business look stupid.
10. Use impact words
Impact proven words that are attention grabbing and are tried and true can boost your ad headline significantly. Words like these include quick, easy, last chance and new.
The role of a headline is to attract someone to the ad, and the headline should, therefore, set the pace for the rest of the ad.