How to Write Irresistible E-mail Subject Lines
Judging by the number of unread e-mails in your inbox, it is evident that Subject lines matter. A large percentage of e-mail recipients open emails based on the subject lines alone. Additionally, an even more significant percentage of beneficiaries tend to report an e-mail as spam based on the subject line they observe. Subject lines may seem like an insignificant part of a marketing email. However, it is one of the first tactics people use to judge your e-mail, and they are a marketer’s primary strategy for standing out from the competition. Here are a few ways to jazz up your subject lines to boost recipient engagement:
Keep the subject lines concise
Email lines automatically get cut off, especially by mobile devices, when they are too long. There are a lot of benefits in minimalism and recipients require you to keep it short and straightforward because time is an asset. Short and descriptive email lines should include keywords that matter to the addressee. Relevant Keywords will prompt the recipient to open the e-mail because from the subject line, recipients are able to observe the value of the e-mail to their lives.
Personalize your subject lines
Integrating personalization tactics into the subject line is a great way to increase the rates of open e-mails. Personalization does not necessarily imply incorporating the recipient’s name in the subject line. Instead, e-mail marketers should try including subject lines promoting location specific promos and offers. Alternatively, businesses should also try using the recipient’s name once in a while because people often hesitate to open e-mails from people they do not know.
Categorize your recipient lists
Segmenting your recipient lists allows you to send relevant emails to people that matter. It would be pointless to send an e-mail whose subject line indicates a free offer at the local steakhouse to a recipient who is a vegetarian. In a broader sense, it is crucial to understand your audience well to determine the type of language, style and offers to include in your subject lines. A good way to categorize your recipient list is by keeping track of a beneficiary’s purchases in the past so that you can always craft your subject lines based on their preferences and habits.
Include numbers and lists
Most of the elements that make blog post engaging are also applicable to subject lines. Incorporating numbers into the subject line automatically spark interest in the recipient as human beings are quickly drawn to digits. Including phrases like ‘’top 10 reasons why…’’ or ‘’5 top tips for…’’ sparks curiosity because lists are generally easier to understand and process. Additionally, lists are quick to read, meaning that recipients do not have to allocate a lot of time for reading them.
Incorporate humor in your lines
If the first thing a recipient sees makes them laugh, the chances are high that the recipient will open your e-mail and read it in its entirety. A humorous subject line allows one marketer to stand out from another, which is always great when you are attempting to appeal to the public. E-mail marketers should be careful when creating humorous posts because they can be offensive especially when not crafted correctly. Remember that what may seem funny to one person may end up being offensive to another recipient.
Incorporate controversial subject lines
You have heard it said before that controversy sells. Controversy attracts attention and it increases the chances of a recipient opening an e-mail. Like funny subject lines, crafting a controversial e-mail requires finesse because while the intention is to get your e-mail open, you could potentially lose clients if the subject line is too controversial. For instance, a controversial subject line for a clothing store may read: Your fashion sense sucks, you should come to us for fashion advice.
Use one word for your subject line
An effective strategy to use for your lines is to use a single word on your subject headings. From a design point of view, one worded subject lines are catchy, and the length of the line automatically stands out from other subject lines that are long and full of information. For single worded lines to work, they have to be emotionally or controversially impactful. At the end of the day, simplicity sells.
Make use of the curiosity gap
The curiosity gap refers to the gap that exists linking what the recipients know and what they want to know. When human beings notice a gap in their knowledge, they are forced to seek out information to fill that gap. When the gap is left unfilled, it can be a source of anxiety as people often feel deprived. E-Mail marketers must be aware of their client’s needs to make it possible to craft curiosity gap subject lines that are interesting.
Generally speaking, your email’s subject line has the power to enhance or break email marketing campaigns.