Whether planning to start brick and mortar business model, or an online business, establishing how to set up a business, at basic will require you to find a market need, and then begin filling it. The steps you need to follow to reach customers, and then build a business often depends on some factors. The dependent factors will include; creating a straightforward and easy to use e-commerce website, building a good sales reputation, finding a healthy marketplace and optimizing your website using search engine techniques to drive traffic to it.
Here is a step by step guide;
Find a Need and Fill It- So as to boost your chances of being successful, you must begin by finding a market opportunity. A market opportunity can comprise of a group of people looking for a solution to a particular problem, and who are not able to get many results.
Designing and Building Your Ecommerce Website– It is important to make sure that your website remains as simple as possible. During the design process, remember that you have at most five seconds to grab the attention of your visitor. It must, therefore, be easy to locate the information that is needed.
Write Sales Copy That Sells– Use tried and tested sales copy formulae that lead customers to want to make a purchase from you, from the very moment that they arrive at the site. You should focus on describing how your service or product is in a position to solve the problems being experienced by the customers in their day to day lives.
Make Use of Search Engines to attract Targeted Clients to the Site– For any new website, it is always recommended that one makes use of pay-per-click advertising services. Ads of these type will help you discover the best and highest converting keywords that can be utilized on your website.
Establish Your Online Reputation– Provide free expert information for free to other sites and forums. When you do this, you are guaranteed to see more traffic coming to your site and improved rankings for the site, as the new traffic will act as a source for the back links.
Use Email Marketing to Turn Site Visitors to Buyers- On your website; provide a section where customers can subscribe to your newsletters by leaving behind their email addresses. Providing an opt-in list helps you build a marketing list comprised of people who are interested in your products and or services.
It is always recommended that a business does a follow up on customers who have made a purchase from it in the last few weeks. Past research has shown that at least thirty-six percent of previous customers are likely to buy from you again if you do a follow-up.