Facebook Advertising: Ten Facts You Must Know
Are you planning to leverage the power and popularity of social media and specifically Facebook to better your business, gather leads and earn revenues?
Facebook is, by far, the best of all social sites and, with a carefully planned campaign, ROI will come aplenty. Yes! It’s a decent move, but you have to understand the key determinants of your eventual earnings. At the moment, Facebook isn’t just the largest and most vibrant social media platform.
With over 1.5 billion active users, the rise and popularity of Facebook ads aren’t coincidental at all. You are guaranteed of results for as little as a dollar per week. But, if you are thinking about Facebook advertising, take a moment and go through the following facts.
All Facebook Bids are subject to Seasonality
The whole system is designed to determine the price of an impression based on how it is perceived. The bidding system as developed by Facebook algorithm dictates the price and that’s why when more people bid during a given season, an impression becomes more expensive. During shopping seasons like Christmas, Black Friday and Cyber Monday, pay per clicks costs tend to rise.
Facebook provides Click to Chat Campaigns
While the idea of Click to chat campaigns isn’t new, it’s often ideal for fast customer service. It’s one of the least used features and suits customers who have already visited a site and would like a few clarifications before making a purchase. If you would like to make, your visitors relax and make informed decisions, use using this functionality.
Your placements will require different Ad Strategies
At the moment, there’s an ad platform that allows advertisements across multiple devices automatically. But, various devices still need varied requirements and customer behaviors. So, if you are thinking about Facebook ads, divide your strategy so that you enhance its returns.
Number of words in the photo influences its delivery
Apparently, images with more texts risk ending up gathering fewer deliveries. The whole system is designed to favor images with little or no texts more than those with more words. Moreover, pictures with fewer words often attract lower cost per impression while offering higher distribution rates. Therefore, before you roll out your social media marketing, it’s advisable that you focus on image to text ratio.
All refreshingly creative Facebook ads are okay
Social media marketing campaigns through Facebook ads generally don’t grant advertisers control over the frequency of ad delivery. When the ad is not created well or doesn’t suit who it’s intended, continued delivery might leave a bad taste. It will then lead to little revenues and loss of investments.
So, if you are to reap big in Facebook ads, focus on great content while being creative. Refreshingly creative ads go a long way in helping you convert visitors and leads into revenues.
Use audience insights as offered by Facebook
Imagine doing your marketing blindly and without knowing if you are getting your desired results? If you don’t to run into that, then learn to use audience insights.
For your targeting and strategizing methods, insights offer lots of useful information. Conversion data and well as the number of views can come in handy when making important decisions in the future.
Know that your major decisions will be based on your target group’s online behaviors, their purchase habits, their income levels and even their housing situations. That’s where you will decide to expand the campaign of keeping the existing factors unchanged and focus on better performance techniques.
Facebook ads come with a preselected similar reach targeting feature
When selected before running the ad, the option will direct the ad to those who have similar likes and preferences as those who the ad is made for. You will benefit in reaching more customers and hopefully gather more conversions without paying more.
In businesses, the preselected similar reach targeting feature expands their overall rich and visibility. The data used in choosing who to target is generated by Facebook and not the ad account manager. That’s why it’s okay to term it as lookalike targeting.
You can limit the exposure on the audience network
That’s right. With many advertisers worried that the network wouldn’t be a perfect ad placement because of the lack of quality traffic, Facebook helped sort the problem. The first solution is to exclude specific site categories from showing advertisements. Some notable examples include Gambling-related ads, dating and from other morally wrong websites. Another solution is the proactive updating of the list of websites to exclude. These two solutions boost the performance of the existing ad campaigns as the prohibited sites grants more space to the pleasant ones.
Don’t rely on Facebook video ads
Videos are sophisticated, but on this platform, their significance is a little less important. They communicate a message, but rank lowly when it comes to website clicks. People will like and comment and get the message, but aren’t perfect enough to spur lead conversion.
Same bids will not work forever
Facebook bids are volatile and today’s best strategy may perform poorly tomorrow. However, with proper maintenance and regular tune-ups, your campaign will offer the desired results with ease.
When all’s said and done, Facebook ads are powerful and offer great rewards. As they are time-sensitive, take advantage of them when they are providing huge returns.