Become a growth hacker
If you are one marketing guru and love to see things get viral, this is the best time to hack growth for your brand. However, it is not as easy as it sounds, it may look like a superhero is needed to hack growth in any company.
The internet has led to rapid development of new traction channels through video, social media and content. This has complicated the process of hacking growth than it was a few years back. It now harder to hack the game but the results on the successful hacking of growth are bigger and better. Despite these dynamics, people with a knack for marketing have the best chance so far for hacking growth. Here are a few things that you need to get started, and increase your chances of becoming a true growth hacker.
Get in touch with your audience
There are several tools that you can use to improve the customer conversion rates and ensure that you have loyal customer followings for your brand. Such tools include advertising platforms, social media pages, and email marketing. You can use these tools in many ways to create and develop a customer base. However, for it to work, you must discover the segment in the market that is very viable for your business. Then, look for ways you can involve the segment in your brand communications in order for the brand to go viral.
Start by profiling your audience and knowing the buyer personas for your brand. Knowing who are your customers is the most important step to start so that you can find out channels where you can find the customers.
Take you audience and segment them into three or more buyer personas. Determine which buyer persona you will start with n your target marketing all the way to the last segment.
One of the best ways to hack growth is selecting a small group or niche in the market and master a marketing funnel to serve the market. You then replicate the success of the niche marketing efforts. Most of the leading tech companies such as Uber, Airbnb, and Facebook have used this technique and achieved high success. You can also follow suit.
Segmenting the market will help you know and understand groups that are most inclined to your brand as well as values, occupations, and interests of the clients that buy from you. Then, you can tailor your marketing efforts directly to them thereby making easier to get the conversation going.
Measure their obsession to your brand
There are several analytic tools in the market that the marketers have to use. If you are not into analytics, you cannot hack growth in any way. If your marketing tools are driven by data, you will not only hack growth but also plan ahead for possible dynamics in the marketplace. Moreover, the results of such efforts are well-defined and use measurable metrics.
Marketers that do not use measurement tool fall victim to making decisions that are driven by metrics of vanity. However, using solid data and management technologies in your planning enables to determine the right metrics. Moreover, they allow you to act fast, smarter and become more effective in your actions. Data-driven planning also helps you define deliverables and decide on the goals that you need to achieve.
However, before you go hunting for marketing tools, determine which data is right for your measurement models. To find the right data, look at your business objectives, the goals that you intend to meet and the segment that each objective is directed.
The information should be sought with the idea of delivering all the business goals as a large and not one aspect of the business. For example, if you focus on the website alone, the vanity metrics of a successful site may lead you to forget the real reason for setting up the site in the first place. Instead, you should keep an eye of the whole marketing funnel and look at the points where there are bottlenecks that are getting in the way of your virality.
Let all your decision be data driven
The mind of any hacker should always be focused on metrics. The decisions made should be supported by verifiable data. Never make decisions based on your gut feelings. The gut feeling does not accurately reflect what is happening the ground. Thus, it is not the best route for the business to take.
Gut feeling decision makers rely on their sight and feelings rather than what is on the ground. On the other hand growth, hackers are driven by data and are informed of the decision that they seek to meet. Solid data does not fail when put in action in decisions.
You can start with Google analytics platform and work your way to other analytics platforms. Growth hacking works like more of mentality rather than skill. It does not matter whether you are a data nerd. Once you integrate data to your decisions, you are ready to go.