How to Make Sure That Emails Don’t Go In the Spam Folder
Email marketing is easily among the best forms of digital marketing that haven’t changed, despite the current technological advancements. Regarded as one of the surest means that guarantee results if used accordingly, making the best use of it calls for a proper understanding of its ins and outs. That means all your emails should not be appearing as spam messages in your audience inboxes.
Reasons your Emails are going straight to the Spam box – 11 of them
In 2015, Return Path, in a study, showed that just 79% of all commercial emails escape the spam folder and end up in the desired inbox. It means that out of every five emails, one must be flagged down as spam. At the moment, there’s a worrying decline in the number of successfully delivered emails with global placements figures decreasing by 4% over the last two years.
With the figures already on a decline, perhaps yours or your friend’s emails will be blocked. But, before you start fretting, you have to understand what actually causes your messages to appear as spam.
Here are 11 reasons your emails might be viewed as spam and blocked soon.
- When you abuse the first rule of email marketing; you didn’t check to see if the email grants an express permission to send the email – it normally happens to those who buy a list of email addresses. Some even manually add the emails addresses from any source. Violating the CAN-SPAM Act that grants the permission can earn one $16,000 in fines.
- When your IP address is flagged down as spam – you might not be sending spam emails, but using flagged IP address means that you will never be safe. Just use reputable email service providers – MailChimp, Aweber, ConvertKit, etc.
- Low open rates amongst your list of subscribers eventually mean that your emails are spam. This can rise further when they delete them without even attempting to open and read the intended message.
- When your subscribers can’t recall you and end up reporting them as spam – it is the second most common reason emails are reported and termed spam. Use a branding that’s memorable and a logo of your site when sending them.
- A low number of mailbox usage amongst your customers also contributes to this. It happens when most of your subscribers are inactive email users, which inherently render the emails dormant and useless.
- A misleading subject line – those that cheat, trick or deceive the subscribers.
- Inaccurate “From,” “to” and “reply to” information can also make it spam – typically, when all routing information is wrong, your emails will be seen as spam. To stay safe, just use a popular name and don’t change it too frequently.
- When they don’t have current address – it’s unlawful and punishable beyond making your email spam when you send an email that doesn’t show your physical address.
- When they don’t include the “Unsubscribe” link, most of your recipients will find it hard to opt out of your emails. They will probably report your emails and with little trust from email services providers, your emails will be flagged down.
- Too much usage of “spam trigger” words – Amazing, Click Here, Cancel, Only For, Winner, Guarantee, Click Here, etc., can trigger spam filters to act on your email. Thankfully, the web has many tools that can help review emails before tapping the “send” button.
- HTML emails that don’t comfort to best practices, especially when it’s HTML emails. The best practices concerns adhering to the right usage of images, simple and clean code, keeping image-to-text ratio low and avoiding obscure fonts.
When you know the importance of these tips, no single email will ever go to the “Spam” folder. However, now that you understand these 11 tips, it’s perfect when you know the best ways of protecting the same emails.
How to protect your Emails from going to the Spam folder
- Let your subscribers Whitelist your Emails – you can ensure that they do this by making sure that your first email sent to them feature the exact instructions on how to do that. Moreover, let your first email feature the easiest way of Whitelisting them.
- Tell them to move your emails from Promotions tab to their Primary Inbox – even when they aren’t viewed as spam, some individuals often experience problems accessing them. When they are in the Inbox, accessing them will be a no-brainer.
- Let them create a special folder for your emails, especially because most of them receive multiple emails. When you create a relationship founded through close engagement, all your emails will never be marked as spam.
The Parting Shot
As a digital marketer, Email Marketing is one sure technique that requires little or no funds to start and maintain. However, with the fear of your emails ending up as spam messages, having a proper understanding of this information is critical. When you have employed each of the above techniques, use spam checkers to be confident that everything is cool. Some of the best ones include EmailReach, IsNotSpam.com, and Litmus. Do these correctly and wait for your campaign to work out well.