Online marketing tools that every business owner should use
It is now common business knowledge that every business should go online. Being online exposes the business to a wider market, helps the business connect with it clients and gives the business important market intelligence for decision making.
However, opening a site and social media pages is not enough for the business to succeed online. The business should find ways to attract and convert many visitors on its page. The business also needs to gain more visibility than the competition to gain a competitive advantage.
Here are online marketing tools that the business should use to enhance all of the above
Email marketing is one of the main strategies used by both B2B and B2C companies around the world. It is important to start email marketing as early as you start your marketing strategy.
MailChimp leads as the world top email marketing provider. It has been around since 2001 and has very many self-service support options to get you up and running as fast as possible. You can use the free plan as long as you do not have more than 2,000 subscribers and do not send more than 12,000 emails every month. This means that small businesses can use it free.
HubSpot leads in the marketing, SEO AND Customer Relationship Management. The marketing funnel is important when converting leads into customers. There are specific pieces of information that should be provided to the leads as they move down the marketing funnel. HubSpot enables you to arrange the information in an order such that every leads gets the right information for decision-making. It helps with
- Marketing Automation
- Social Media
- Website management
- Calls to action
- Lead Management
HubSpot all-in-one marketing software provides all the tools that you need to be successful in bringing in clients from one platform.
Social Media plays a big part in the success of any organization regardless of the industry, product offering, and the size. HootSuite is a tool that allows you to schedule social media posts in advance so that you save time having to work on the posts when you need them on social media. Moreover, the tool allows you to manage different social media platforms from one location.
With the tool, you can identify the influencers in your marketing effort and use them to get quality leads to your marketing department, identify comments and mentions on social media, and reply to them from the dashboard without visiting each platform and take advantage of pre-written responses.
Google Analytics is one of the top marketing tools from Google and it is free. The tool installs in your website in a matter of a few minutes thereby giving you the ability to track what every visitor does on your page. The tool is more than a statistics tool and can help in your marketing strategy.
Here is an example:
A company like Elite Push may find that the social media is driving tons of visitors to their website. They can adapt the social media campaign in the future in an attempt to get similar traffic to their site.
You may find that a particular set of keywords have given you more attention on the internet and driven loads of organic traffic. You can use similar words in the creation of content in the future to duplicate the performance.
Data is very important in the marketing strategy. Get Google Analytics as soon as you have a site that is up and running.
This is what the tool says on its site
“Track, analyze and optimize your digital marketing performance. See what’s working and what’s not, across all campaigns, mobile and web.”
There are tens of online marketing strategies that you can implement. However, not all strategies will work for your business. You need KISSmetrics to help you track and analyze every single action that you take online so that you can settle down on strategies that provide the best return on investment.
The tool shows the results of every campaign in a graph so that you know what is working and what is not working. This provides important insights into important growth strategies for the business.
Answer the Public
When people are searching for particular information online, they ask questions or have questions in their minds that they need answered. A successful content strategy is the one that provides answers to the questions in line with the company product offering.
Answer the Public is a free tool that generates the questions that the visitors are seeking answers for in the internet about your product. This helps you create content that answers the questions posed by qualified prospects. Targeted content brings in visitors that have a need that you can satisfy making it easier to convert them to customers.