Brace yourself for the Future of SEO
There’s no need to sit back and reminisce about those “good old times” when SEO was a little more than a simple rhythmic checklist. Yes! Times have changed, and the altered algorithm is proving more of a hard nut to crack, perhaps a pandora box to less savvy digital marketers. As if that isn’t enough to bring more results and ease competition, SEO pundits are warning of even more changes than the current ones.
Call them the future of SEO or Semantic SEO, but the emerging trends are expected to shake everything. Key among them is the phasing out the commonly practiced process of building backlinks. There will be no more automated emails and random pitches, and this might ( or might not) hurt the growing SEO community.
Brace yourself for the discomforts associated with the following:
Get out of your living room and go, meet the real world
Those years of hiding behind the screen of your PC are numbered. The new rules will mean that you get out and meet the local community so that you can create and foster meaningful business relationships. It isn’t necessarily about going around your neighborhood, knocking the door and asking how you can be of help.
Attend seminars and networking events so that you get to be known and understood better. If your website offers cake and bread baking solutions, bake one cake for every business near your premises. After giving them your best cake, let them write about your services and use their responses to gather more reviews and followers on social media.
The cross-promotional technique will have ensured that you earned more physical meetings and fostered better business relationships. With more fans obtained after posting photos and videos of the responses, your SEO campaign will, without a doubt, rise.
Backtrack and correct the wrongs
If you are an ardent SEO marketing lover, backlinks certainly rule your campaign. Backlinks for the core of Google algorithm because they determine the site’s overall rank. The more of quality backlinks you have on your site, the more important and possibly relevant your website is.
Following the usefulness of backlinks over the past few years, smart SEO marketers resorted to creating fake and low quality, non-authoritative links. Of course, it worked, and as the numbers increased, Google resorted to cleaning the mess. The resulting penalties are, at least, restoring sanity.
Focus on the future trends
As you brace yourself for the future of SEO, base your whole campaign on what’s Google-friendly. Don’t rely on poor links and malicious webmasters and if you can’t, just use a proactive and better ranking “Digital PR” strategy. To avoid hearing such phrases as “your links are outdated,” or “you are used banned practices,” do the following:
Focus on contributing content on external sites
Create PR pitches through reputable services – Start with HARO
Make you of your existing relationships to cross-promote your brands
Yes! Backlinks matter!
After analyzing over a million Google search results, it was clear that backlinks are an essential tool because when more domains are linked to a page, better ranks follow. According to Brian Dean of Backlinko, backlinks are one important factor that determines how Google ranks pages. Better ranks and more backlinks have a direct and innate relationship.
Secondly, more backlinks have a significant impact on the overall link authority of a website. Simply put, get more backlinks so that your site is trusted more and its rank rises.
But, you have to differentiate yourself
As they often say that quality content is the backbone of SEO, it is the same content that earns you more backlinks. When you do something that’s useful, people will tend to share, and this will lead to better performance in organic searches. To make the best of backlinks, you have to be unique and original all the time.
Clean up spammy backlinks and maintain the relevant ones so that you initiate and foster beneficial relationships. It starts with getting off that seat and meeting the community with the aim of giving them something in return with better cross-promotional benefits. You should not struggle with luring them to your side when you can do it differently.
The future of SEO lies with how many quality relationships your business has. If they are there to promote you and second your offers and services, then you will never have to worry. Furthermore, backlinks from their respective sites will mutually benefit you and their businesses. It is a massive win from an SEO point of view, and it all starts with how you make yourself different.
You have the information, the facts, and the figure, there with you. You have a community out there, ready to collaborate for your mutual benefit. What are you waiting for? The future is right here with us.