How To Build a Massive Online Following: Lessons From 3 Social Superstars Who Did It
Fast cars, red carpet treatment, Playboy mansions, and eccentric lifestyles sound like a sneak preview into the life of Tony Stark from the Iron Man movie franchise, doesn’t it? Well, it’s not. These are just small pleasures the biggest social media rockstars enjoy.
To get a few lessons on what it takes to establish such a phenomenon social media presence, and monetize it, we talked to three social superstars. These guys have been in the trenches and know what it takes to make it make it in social media circles. Tai Lopez owns an eight-figure online empire, New York Times best-selling author Grant Cardone made a nine-figure real estate empire driven mostly by his social media following, while Mr. JWW gets to play with supercars all day long and blog about it on his video blog.
According to these guys, here’s how you edge out a massive social media following in a hurry.
Strategies On How To Grow Followers on Social Media
You want to capture the attention of people on social media. To do this, Tai Lopez uses the PVP formula: product, virality and paid. Apple, the smartphone maker, uses this formula. They produce a remarkable product that users love. They ride on the virality of their product and inject a bit of paid advertisement to reach even more people.
However, don’t just force information and products down people’s throats. People get on social media to hang out, have fun and keep in touch with their friends. They won’t think of you as a friend if you keep on shoving advertisements on their faces. So, inject a bit of humor, drama, and controversy in your posts. Later on, you can jump into paid promotions, but not to buy into the market, but rather to keep the momentum going.
However, different strategies don’t work the same way on different social media platforms. What works for Twitter won’t work on Snapchat or Instagram. Twitter has a high number of posts every second compared to the others, while Snapchat is like a TV show. Choose the right strategy for each social media platform.
Strategy for Acquiring More Followers
For the most part, the fundamental strategies of social media promotion work best for acquiring new followers. As the adage goes, if it is not broken, then don’t fix it. Early on, you realize that posting quality, useful and entertaining content gets you, followers, fast. There’s no need to move away from that model of followers acquisition. What you can do is tweak it a bit to cater for the dynamically changing social media interactions.
Tai Lopez, for instance, relies on the PVP formula (product, virality, and paid). This formula worked for him since he started acquiring followers on different social media platforms, and he hasn’t made any dramatic changes to the strategy.
Making the Most Out Of Your Time
Learning by example is a good way to go if you want to grow your social media followers in the shortest time possible. If you can emulate what the Kardashians do and apply it to your marketing techniques, you’ll save a lot of valuable time as opposed to trial and error strategies. You can also get a virtual assistant to help you with generating content leaving you with more time to engage with your audience according to Cardone.
Also, delegating some of the work to a qualified member of your staff leaves you with enough time to work on new social media platforms. For instance, when Cardone started out with outreach on Snapchat, he delegated posting to other social media sites to his virtual assistance. With more time on his hand, he was able to put all of his efforts on acquiring a following on Snapchat.
The Most Engaging Content
People love to read about money, lifestyles, and anything else that might make their life better. The content should be posted with a dose of personality so that it doesn’t sound like a lecture. Don’t be afraid to express your opinion, but be willing to dig up the research that supports your opinion.
Mr. JWW worn a lot of followers on YouTube because he posted high quality videos. Most of the video content on the site is amateur at best, and people appreciated the extra effort Mr. JWW put on his videos, and rewarded him by being loyal followers.
Mistakes To Avoid
The biggest mistake you can make is relying on one platform. While it takes time to learn how a new platform works, the investment is well worth the effort in the long run. Also, once you have some momentum going, don’t be afraid to jump to the next level. When you add several hundred followers to your list, you should not rely on the same frequency of posting. You should post more often to gain traction with your new followers.