Tips for Generating Leads with Your Content Marketing strategies
Content is one of the most powerful tools that a marketer can use to convert sales. When used correctly, they can boost the marketing efforts of your business significantly. What differentiates content marketing from other types of content creation is that all content generated serves a business objective and for many content marketers, the purpose is to generate leads. A lot of instances occur where companies make an effort to come up with useful content that serves no purpose because it is not created with the purpose of engendering leads. Here are a few ways you can generate leads with your content marketing:
Create an engaging e-book
The e-book has become an excellent resource for capturing leads. E-books and e-reports disperse educational information about your industry and sometimes your brand that can be useful to a customer. Since e-books provide educational information, your clients should walk away with information that answers their questions and discusses their concerns. When a person downloads your e-book, you create the first point of contact with a reader who can then become a potential client. The information you include in the e-book should deliver, and if it does, that reader will come back for more. For people to download an e-book, they also have to supply you with personal information such as e-mail addresses which you can use later for marketing tactics.
Dispense a case study
Case studies are also useful ways to convert readers into leads. Businesses that conduct case studies on customers who used their product or service effectively often enjoy higher rates of success with their studies. Case studies allow you to demonstrate the value of the service or product on offer. However, businesses have to select their cases well and pay a lot of attention to their audiences for the case study to work. Businesses also have to choose the most appropriate medium for publishing the case study. Since the purpose of a study is to eliminate any suspicions about a product or service, it helps to include details that support the value of the service you offer. This way, your readers can visualize the success of the product in their own lives or businesses.
Webinars provide businesses with an endless supply of targeted customers that are already interested in their service or product. Like e-books and case studies, the information provided has to be relevant and impactful to the targeted audience. Only when you offer valuable information that is relevant, can people willingly submit their e-mail addresses and personal information. In exchange for supplying you with their personal details, you should try as much as possible to keep the webinars concise and free so that your audience can enjoy them. Ensure that you market your webinar well to get the right amount of support from your readers.
Come up with exciting videos
Multimedia assets such as videos make your content more attractive and exciting, therefore enabling you to generate a wealth of leads. Videos are an excellent and popular way for audiences to consume content as videos account for a vast majority of internet traffic. Like other content marketing strategies, the purpose of the videos you create and post is to disseminate information to your users. Without informative and engaging video content, you cannot attract your target audiences, which makes it difficult to generate leads. For instance, on your site, you can post a video that demonstrates how a product works. The video should be a short trailer that exhibits what the audience will get from watching the entire video (after the readers sign up of course). You can make the video more efficient by including a testimonial or positive review from a satisfied customer. Testimonials allow customers to sign up freely, making it easy for you to generate leads through the personal information supplied during sign up.
Come up with an instructive white paper
A whitepaper is an educational and informative write-up or report that guides readers and informs people about complex issues. Whitepapers are created with the purpose of helping audiences understand an issue, create solutions to problems or help readers make a decision. The content included in whitepapers should also be relevant so that it can convert a customer to a client. Businesses should include substantive information that educates as well as new ideas that inspire and provoke innovative thinking to make a whitepaper attractive and engaging. By communicating your perspective on issues that are timely, you show off your expertise, allowing customers to understand how well- equipped you are to handle their problems.
Blogging is by far the best way for businesses to use their content to generate leads. The content marketing strategy relies on creating great content that helps to establish a business ‘credibility and generate leads. The best way to keep readers coming back to the blog is by encouraging them to sign up for updates on the blog, which will help you keep them engaged on a long-term basis.
By using these content marketing strategies, your lead generation is bound to improve with time.